Just as any rational soul would, you'd like to understand the past, future, and the present of a brand you choose to wear. With the French Avenue brand, it would be no different. If you are not par to par with what French Avenue stands for, then what are you doing wearing it? Let the Jean Smell Good Blog give you what we were able to find on the French Avenue brand so that you can rationalize a decision and decide whether the brand fits your personality or not. In this blog post, we'll look at the French Avenue's self brand description on the upcoming, how the company is structured (their association to Fragrance World), if their motto matches their price list and quality, and lastly, we'll take a look into the Fragrance World profile and compare it to the French Avenue profile in order to see if the parent company lines up with the vision and values of the French Avenue brand. I hope you enjoy the read as much as I enjoyed writing about it!
If you're looking to purchase the latest French Avenue fragrance,
Vulcan Feu
You can click here to get the purchase from our website.
Regarding the French Avenue brand's, the first thing that we looked into was their website. I found their website here: https://www.french-avenue-parfum.com/en/ and navigated straight to the "Who we are" section. Surprisingly, there is no entire single page dedicated to this section, rather a single isolated section on their homepage instead. This is kind of odd, most brands take pride in the opportunity to describe their upcoming and dedicate a full page to their story. After reading the section I learned about the brand a bit more.
The first thing I learned that was not obvious at first is that French Avenue belongs to a bigger brand, sort of an umbrella company, called fragrance world. The umbrella brand stems out of Unite Arab Emirates and you can see that the French Avenue perfume is listed here https://fragranceworld.ae/our-brands/ along with Maison Athoor Al Alam. It then dawned on me that in order to learn more about the French Avenue brand, not only would I have to look at the French Avenue website, but i'd also have to look into the Fragrance World website.
From the Fragrance World website, we learned that the French Avenue brand was inspired by "travels to Paris". The founder of the brand "collaborated with the finest perfumers to create exceptional fragrances." You can read more about it here in full detail. There is also a "catalogue that you can download" but the button on their website only links to the Google homepage. I was really confused by this. It is also worth noting that unlike what I found on their other website's "Who we are section", this page goes a bit more into a different tone. Their introductory paragraph states what the brand is about: "French Avenue celebrates the modern youth, their active social life and multicultural exposure. The brand is all about creating exciting and spirited fragrance experiences through niche blends of premium quality ingredients and ultra-modern technology." You will see in the next paragraph that their Who We Are section is a bit different on the brand's homepage.
The brand's homepage, where they sell all their perfumes online through, their motivation is to make the "brand available to everyone". In their words a brand that is "available to the general public". This aspect interested me, given the fact that this was not stated clearly or at all in the Fragrance World website. The French Avenue Brand wants to make their "sublissimes" perfumes "no longer reserved for the elite." I think this is a good cause, after all, anyone would agree that smelling good is something that we all should have access to. Okay, pause, though, let's see if their product prices matches this narrative. From looking at their "French Avenue" page, I can see that they have listed 35 perfumes with a price range of $34-$39 USD. It's not bad for someone that wants to gift one of these perfumes to somebody they love on minimum wage here in Florida They'd have to work 4 hours at minimum wage in order to afford it. So in that regard, the brand does stay true to its word.
Screenshots of the two descriptions of the brand, one from the Fragrance World Website (top), and the one from the French Avenue Perfume (bottom).
Taken on 11:25 AM EST May 18, 2025
Now for the grand finale, I wanted to make sure that the parent company for the brand was in line with what French Avenue's vision and with what they're selling in their profile. To do this, I will take a look at their instagram profiles, look up YouTube videos, read comments, and I will also take a look at their reviews online.
That was a quick prompt description of what we've found on the French Avenue brand. We will update this article when we have more goodies!
Until then, take a look at the French Avenue's official Instagram Page and checkout our French Avenue Perfume collection here:
French Avenue's Official Instagram Page
Our French Avenue Perfume Collection
