Jimmy Choo, From Shoes to Scent
Jimmy Choo built its name on footwear in London long before it extended into fragrance, and the fragrance kept the brief the shoes had: glamorous, a little knowing, made for going out rather than staying in. The women's bottles are heavy faceted glass modelled on cut crystal, squat and solid in the hand, which is a large part of why they end up on dressers rather than in drawers.
The women's side of this collection is the fuller one. The original Jimmy Choo eau de parfum set the template with toffee-sweet fruit over a patchouli base. I Want Choo pushed further into red fruit and jasmine and became the house's biggest modern success; it is here as a full bottle and as a three-piece set in its presentation box. Illicit, Fever, Blossom and Jimmy Choo Le Parfum work the same evening register at different volumes, Le Parfum being the deepest and most concentrated of them.
For men there is Jimmy Choo Man, the aromatic-fruity build that gave the house a genuine second audience, with Man Intense for a darker and longer-wearing reading and Man Ice for the crisp, citrus-forward one. Jimmy Choo Extreme sits alongside them.
This is a house that suits people who want something obviously polished without stepping into niche territory. It reads clearly, it is recognisable across a table, and it never needs explaining.
Most of the Jimmy Choo perfume on this page is available as a 5ml or 10ml decant alongside the full bottles, which is useful when you are torn between I Want Choo and the original. Come try them at the Miami Gardens store, or buy Jimmy Choo online and have it delivered anywhere in the U.S.
