Byredo

What is Byredo?

Although the brand has expanded to incorporate best-selling scents into home fragrance and body care products, Byredo also released its own inclusive makeup range in 2020.

If you want to wear a perfume that is guaranteed to get you compliments, you need to add a Byredo fragrance to your collection. Byredo is famous for its unisex scents and minimalistic packaging, earning a reputation as a brand that can't have its scents imitated by 'dupe' brands. It has built a reputation for creating fragrances that translate memories and emotions into scents.

You can't scroll through your Instagram feed without seeing photos of Byredo bottles sitting amongst skincare and makeup products or peeking out in the background of a celebrity's photo. The lifestyle brand counts Victoria Beckham, Rosie Huntington-Whiteley, and Charli XCX amongst its celebrity clientele. 

What we love about Byredo is that the brand focuses on curating unisex fragrances, offering something to suit every lifestyle and aesthetic. You’ll find fruity-floral scents, alongside more stereotypically masculine fragrances with woodsy blends and musky base notes.

Each Byredo perfume has a unique scent that makes it easy to spot in a crowd, whether you’re wearing Gypsy Water, Byredo’s most iconic scent, or Oud Immortel.

Who Owns Byredo?

Byredo was acquired by Puig, which owns some of the most popular luxury beauty and fragrance brands in the world, including Charlotte Tilbury, Jean Paul Gaultier, Penhaligon’s, and Christian Louboutin. Puig originally acquired a majority stake in Byredo in 2022 before taking full control of the lifestyle brand in 2025, following the departure of Ben Gorham.

How to Pronounce Byredo

Like most Scandinavian brands, it’s easy to get caught out trying to learn how to say ‘Byredo’. The correct way to pronounce Byredo is “by-RAY-do” or as “bye-re-do” if that’s easier for you to learn.

Where to Buy Byredo Perfume

Byredo perfumes are sold in over 40 countries, including by some of the biggest retailers in the world of luxury fragrances, and at Byredo’s flagship stores globally. You can shop for Byredo perfumes online at Jean Smell Good or by visiting our store in Miami, Florida, to sample the most popular Byredo scents.

We believe people who smell good are automatically more attractive – and that there’s a signature scent out there for everyone. If Byredo’s minimalistic Scandinavian aesthetic isn’t for you, we’ll help you find the right fragrance for your lifestyle with best-selling scents from brands like Chloe, Giorgio Armani, Maison Francis Kurkdjian, and Tom Ford.

The 4 Best-Selling Byredo Perfumes to Add to Your Vanity

Byredo is famous for its minimalistic unisex scents, capturing a similar demographic as brands like Maison Margiela and the most budget-friendly Sol de Janeiro. While it’s easy to get overwhelmed when shopping for fragrances online, we’re shining a spotlight on the best-selling Byredo perfumes that have given this Scandinavian brand a cult following on social media.

1. Byredo Blanche

Do you love the smell of fresh laundry? If you’re a minimalist at heart who is still loyal to the ‘quiet luxury’ aesthetic, you’ll feel right at home with Byredo’s Blanche. It’s a great choice if you’re investing in an everyday luxury fragrance with its notes of pink pepper, sandalwood, white rose, and musk. 

As a fresh floral scent, Blanche is an easy option if you’re buying a Byredo fragrance online as a blind buy. It’s one of our favorite clean scents that deserves a spot in everyone’s collection.

2. Byredo Bal D'Afrique

Have you ever wondered what fragrance celebrities like Victoria Beckham wear? The answer is Byredo’s Bal D’Afrique. This perfume is a love letter to Africa, blending notes of bergamot, sandalwood, and vetiver, with African marigold, which serves as the main inspiration for this woody floral scent. 

It’s the perfect scent for a special occasion, whether you’re jetting off on vacation or shopping for a bridal perfume. Bal D’Afrique is unique as a floral fragrance that doesn’t smell too sweet, making it easy to use as a layering scent or for everyday wear.

3. Byredo Mojave Ghost

Mojave Ghost is a perfume that’s easy to overlook with its uncomplicated notes of ambrette, magnolia, sandalwood, and violet. The delicate balance of floral and woody notes makes Mojave Ghost a fresh, everyday scent that doesn’t feel overwhelming, especially if you love to layer fragrances. It’s another one of Byredo’s best-selling perfumes, developing a slight powdery note throughout the day.

Byredo describes this scent as an ode to the “raw beauty and enduring spirit of the Mojave Desert”. This oriental floral scent is elegant and graceful, encapsulating the beauty of a flower in bloom. 

4. Byredo Gypsy Water

Gypsy Water is Byredo’s most iconic fragrance – and it’s easy to see why. It captures the essence of the brand as a woody citrus perfume with notes of lemon, pepper, incense, and bergamot. Gypsy Water is a fragrance that smells a little different on everyone and easily transitions from one season to the next.

If you want a signature scent that everyone will recognize as yours, then Gypsy Water is for you. This long-lasting aromatic perfume is one you’ll still find lingering on your skin at the end of the day. Gypsy Water is a splurge-worthy fragrance that’s perfect for putting on your wish list or buying as a gift for someone who considers themselves a perfume expert. 

Shop Best-Selling Byredo Perfumes to Find Your New Signature Scent

Are you ready to add a new Byredo perfume to your regular rotation? Shop our range of best-selling Byredo scents online or at our Miami store. Still looking for inspiration for your signature scent? Check out our fragrance spotlight videos on Instagram and YouTube to find the perfume that feels authentically you.